Fishtrip
Independent coverage from the Fishtrip years.
Fishtrip was built in China for travel markets across Asia, so most original reports are in Chinese. Each entry includes English context, a full translation, and source material where available, so readers can see the work in the setting where it happened.
Beijing Business Today (北京商报) — Tujia's Acquisition of Fishtrip Breaks into the Overseas Market
2018-02-01 · Chinese
Tujia CEO Changle Yang stated: "In overseas homestay development, Fishtrip is undoubtedly a leader. We highly value the team's strong execution, their innovative and pragmatic spirit, and their keen business sense—especially their efficient overseas homestay supply chain." Tujia acquired Fishtrip and formed a new overseas business unit to strengthen its supply chain in the overseas homestay market. Na Yao noted that the merged team would better serve Chinese outbound travelers with high-quality accommodation and service.
Economic Daily (经济日报) — Fishtrip's Global Adventure
2017-06-22 · Chinese
Na Yao and her technical partner Xunzhang Huang founded Fishtrip to reshape the travel-industry supply chain with internet technology. Through its 'Travel Hunter' platform, Fishtrip used a crowdsourcing model—mobilizing travel enthusiasts and locals to gather high-quality lodging resources—to expand into overseas destinations at low cost. Na Yao emphasized that standardizing and modularizing the long service chain not only improved the user experience but also addressed the information asymmetry of traditional tourism.
China Government Network (中国政府网) — Expansion of Individual Travel to Taiwan Benefits Over 300 Million Mainland Residents
2015-03-18 · Chinese
As the market for travel to Taiwan grew, travelers increasingly wanted to arrange their own in-depth trips rather than packaged tours. Na Yao founded Fishtrip to provide efficient individual-travel services to Taiwan for mainland tourists. Through an innovative business model and efficient resource matching, Fishtrip quickly won user recognition. Na Yao noted that the platform not only enabled personalized travel but also fostered cross-strait exchange.
On television
Fishtrip covered on CCTV, TVBS, and EBC — watch the broadcast clips